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Why We Are Unique

People. It’s always the people in an organization that make it special.

Twenty years ago, Joel Kayser had a vision to build a landscape company around people, rather than just find a warm body to fill a spot. This approach has proven to be the biggest reason for our success in becoming an excellent company. His vision was based upon the Biblical standard of the “Golden Rule”. Treat others as you would want to be treated.

Joel views it this way; he wants those he hires to work in his own home to be experts in their field, so, he pursued advanced education to be that expert for his clients. At Well Rooted Gardens, we further that experience for our customers by providing in house training and outside certification and education for our employees. With multiple degrees and numerous certifications in horticulture, we are experts in our field.

Why are we unique in our space? Because of the ways, also called Uniques™ , that we strive for in order to make your experience with us the best that it can be.

Our Three Uniques™:

  • Communication that builds trust
  • Serving Christ through serving clients
  • Focused on a “WOW” factor experience

From the beginning, Joel did not want Well Rooted Gardens to be average because no one wants average work performed for them. Our clients expect the best, so every morning we meet as a team to discuss how we can provide the best service and communication experience possible for our clients. Always with the thought in mind – “As you would want to be treated,” for that is the Golden Rule.

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Why we do what we do

How we do what we do

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Why We Are Unique

People, it’s always about the people who are in an organization that makes it special.

20 years ago Joel Kayser had a vision to build a landscape company around people, rather than find people to fill a spot. For over 20 years our founder’s vision has proven to be our biggest reason for success in becoming an excellent company. His vision was based upon the Biblical standard of the “golden rule”. Treat others as you would want to be treated.

Joel wants experts working at his home when he hires them, so, he pursued advanced education to be that expert for his clients. With multiple degrees and numerous certifications in horticulture, we are experts in our field.  Our company puts our employees through horticultural education to further that experience of excellence for our clients.

From the beginning, Joel didn’t want Well Rooted Gardens to be average because no one wants average work performed. Our clients expect the best, so every morning we meet as a team to discuss service and communication to provide the best experience possible for our clients.

Why are we unique in our space? Because you as our client have unique desires, needs, and wants, and we are here to serve you in a unique way “As you would want to be treated” for that is the golden rule.

Joel Kayser

Meet our team

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Joel Kayser

Owner & Sales Manager

Joel Kayser has over 20 years of experience in the field. He started Well Rooted Gardens in 2007, with a passion for bringing excellence to the industry. He has two degrees in horticulture as well as being a Certified Arborist and a Certified Nurseryman. In 2023 Joel was elected to the Nebraska Nursery and Landscapers Association Board of Directors and stays active in training the next generation of landscape professionals. In 2025, the NNLA awarded Joel with the Distinguished Nursery & Landscape Professional of the Year Award. Joel’s wife, Cherie, and their 5 children are actively involved in the family business and enjoy edible landscaping on their family farm.

Jarrod Lane

Operations Manager

As the Operations Manager, Jarrod oversees the work flow for our 7 crews to ensure customer satisfaction. Jarrod is also our lead hardscape salesmen and is especially gifted in designing hardscape projects. Jarrod is a Nebraska Certified Nurseryman & Landscape Professional (NCNLP) through the NNLA. He is also nationally certified as a segmented retaining wall installer. He and his wife have 3 boys and live on their little acreage outside Omaha.

Joy Miller

Office Administrator

Joy joined the Well Rooted family in 2020, but before that, all 3 of her sons had worked for WRG. She has a Computer Engineering Technology degree from K-State and uses those skills to keep our office and billing running smoothly. She is an avid gardener and has decades of growing experience.

Brandon

Hardscape Supervisor

Brandon has been with the company for over 8 years and is the company's go to expert for hardscape installation projects. From start to finish, Brandon insures the hardscape projects are installed according to the highest industry standards. He is nationally certified in segmented retaining walls and puts a detailed touch on every project. Brandon and his wife have a son and a daughter, and enjoy working on their own landscape and garden in their spare time.

Teddy

Softscape Foreman

Teddy has been with the company for over five years and shares our owner's passion for plant ID. Teddy became a certified nurseryman in 2024, and uses his plant ID and landscape knowledge as the softscape foreman. He oversees all the tree and shrub planting projects to insure they are being installed according to nurseryman standards. When Teddy is not at work, he enjoys being active in his church and learning more about trees.

Jake

Treatment Supervisor

Jake has been with the company for over two years and has quickly grown to enjoy learning more about treatment methods for plant health care. Jake oversees the chemical treatment of trees and turf areas, and loves to bring his organized and detailed touch to the company. He and his wife have one daughter, and he loves to talk football whenever he can.

Luke

Tree Foreman

Luke has been with the company for one year, and is the lead climber on the tree crew. Prior to joining our team Luke spent much of his life in roofing, and then he found his new passion in climbing and trimming trees. He is very skilled at quickly climbing trees and assessing the tree's needs. In addition, Luke passed his NAA Certification in 2024 and is now a certified arborist.

Steffan

Turf Foreman

Steffan has been with the company for one year and has been a welcome addition to the mow crew. He brings a super detailed approach to turf care. He enjoys putting new patterns in lawns and helping transform the appearance of the property with high end mowing. Steffan and his wife were recently married.

At Well Rooted Gardens our Passion is to problem solve
so as to enrich the lives of those around us!

What can we do for you today? (402) 800-7389

We are excited to serve the communities of Omaha, Elkhorn, Gretna, Bennington,
Valley, Blair, Fort Calhoun, Ralston, La Vista, Papillion, and Bellevue.

Contact Us

Our Managers

Joel Kayser

CEO & Founder

Joel Kayser has almost 20 years of experience in the field. He started Well Rooted Gardens in 2007, with a passion for bringing excellence to the industry. He has two degrees in horticulture as well as being a Certified Arborist and Certified Nurseryman. He continues to train his staff in advanced landscaping standards. Joel’s wife, Cherie, and their 5 children, are actively involved in the family business and enjoy edible landscaping.

Jarrod Lane

Landscape Designer & Install Manager

Jarrod started working for Well Rooted in 2019 and was promoted to Landscape Installation Manager in 2020. He enjoys helping customers design their outdoor extension of their home. He and his wife have a little boy and live on their little acreage outside Omaha.

Jordon Cave

Grounds Maintenance Manager

Jordan was a firefighter and medic for over 15 years. He has now moved his science and healthcare knowledge from people to plants and is a Certified Arborist & Licensed Pesticide Applicator. He loves tree care and can help with any of your pest or disease problems. He and his wife have 6 kids and recently bought their own little “farm”.

Joy Miller

Office Administrator

Joy joined the Well Rooted family in 2020, but before that, all 3 of her sons had worked for WRG. She has a Computer Engineering Technology degree from K-State and uses those skills to keep our office and billing running smoothly. She is an avid gardener and has decades of growing experience.

Why We Are Unique

People, it’s always about the people who are in an organization that makes it special.

19 years ago Joel Kayser had a vision to build a landscape company around people, rather than find people to fill a spot. For almost 20 years, our founder’s vision has proven to be our biggest reason for success in becoming an excellent company. His vision was based upon the Biblical standard of the “golden rule”. Treat others as you would want to be treated.

Joel wants experts working at his home when he hires them, so, he pursued advanced education to be that expert for his clients. With multiple degrees and numerous certifications in horticulture, we are experts in our field.  Our company puts our employees through horticultural education to further that experience of excellence for our clients.

From the beginning, Joel didn’t want Well Rooted Gardens to be average because no one wants average work performed. Our clients expect the best, so every morning we meet as a team to discuss service and communication to provide the best experience possible for our clients.
Why are we unique in our space? Because you as our client have unique desires, needs and wants, and we are here to serve you in a unique way “As you would want to be treated” for that is the golden rule.
Joel Kayser