Joel Kayser started Well Rooted Gardens in 2007 after working at a local nursery as a tree and shrub grower. After several years of growing nursery stock, he went to college and received degrees in landscape design and nursery management. In 2008, Joel became certified as a Nebraska Certified Nurseryman. In 2014, Joel then became certified as a Nebraska Certified Arborist. The focus of the company has grown into offering specialized horticultural services through unique plant care, custom landscape design and urban gardening.